Domestic demand for coffee is at an all-time high and continues to rise. The Coffee, Tea & Drinks show brings together over 180 exhibitors showcasing products from worldwide. Coffee related operators are given the opportunity to meet the manufacturers, distributors, importers and suppliers behind their favourite beverages, coffee machines and products. Visitors are invited to attend a series of seminars about coffee, delivered by experts within the industry. One of the most popular features of the show is the National Thailand Barista Championship, supported by Thailand Barista Association. Over 8 million baht (us$ 250,000) is spent on marketing and PR efforts, attracting a motivated buying audience to ensure increased brand awareness and networking opportunities.